.paid-ads-funnel{--bg:#fbfaf7;--bg-soft:#f5f3ed;--bg-band:#efede5;--ink:#0e0e0e;--ink-70:#0e0e0eb8;--ink-55:#0e0e0e8c;--ink-40:#0e0e0e6b;--ink-25:#0e0e0e38;--hairline:#e5e2d8;--hairline-strong:#d6d2c5;--accent:#c543e6;--accent-2:#8d3cce;--accent-muted:#a256bc;--accent-tint:#c543e614;--display:var(--font-outfit), ui-sans-serif, system-ui, sans-serif;--sans:var(--font-geist-sans), var(--font-sans), ui-sans-serif, system-ui, sans-serif;--mono:var(--font-geist-mono), ui-monospace, monospace;scroll-behavior:smooth;font-family:var(--sans);color:var(--ink);background:var(--bg);-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility;font-size:clamp(15px,2.2vw + .65rem,17px);line-height:1.52;overflow-x:hidden}.paid-ads-funnel .io-nav-sentinel,.paid-ads-funnel .io-sticky-start,.paid-ads-funnel .io-sticky-end{opacity:0;pointer-events:none;width:1px;height:1px}.paid-ads-funnel *,.paid-ads-funnel :before,.paid-ads-funnel :after{box-sizing:border-box}.paid-ads-funnel ::selection{background:var(--accent);color:#fff}.paid-ads-funnel h1,.paid-ads-funnel h2,.paid-ads-funnel h3,.paid-ads-funnel h4,.paid-ads-funnel h5{letter-spacing:-.02em;margin:0;font-weight:400}.paid-ads-funnel p{margin:0}.paid-ads-funnel a{color:inherit;text-decoration:none}.paid-ads-funnel button{font:inherit;cursor:pointer;color:inherit;background:0 0;border:0;padding:0}.paid-ads-funnel ul{margin:0;padding:0;list-style:none}.paid-ads-funnel .container{max-width:1320px;margin:0 auto;padding:0 40px}@media (max-width:720px){.paid-ads-funnel .container{padding:0 24px}}.paid-ads-funnel .display{font-family:var(--display);letter-spacing:-.035em;font-weight:400}.paid-ads-funnel .italic{font-style:italic}.paid-ads-funnel .accent{color:var(--accent)}.paid-ads-funnel .mono{font-family:var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-55);font-size:11px}.paid-ads-funnel .btn{letter-spacing:-.005em;border:1px solid #0000;border-radius:999px;align-items:center;gap:10px;min-height:48px;padding:clamp(12px,1.5vw,15px) clamp(16px,3vw,24px);font-size:clamp(13px,.35vw + 12px,14px);font-weight:500;transition:background .25s,color .25s,border-color .25s,transform .2s;display:inline-flex}.paid-ads-funnel .btn-primary{background:var(--ink);color:#fff}.paid-ads-funnel .btn-primary:hover{background:var(--accent)}.paid-ads-funnel .btn-ghost{color:var(--ink);border-color:var(--ink-25);background:0 0}.paid-ads-funnel .btn-ghost:hover{border-color:var(--ink);background:var(--ink);color:#fff}.paid-ads-funnel .btn-link{min-height:0;color:var(--ink);border:0;border-bottom:1px solid var(--ink-25);background:0 0;border-radius:0;padding:0 0 3px;font-size:14px}.paid-ads-funnel .btn-link:hover{color:var(--accent);border-color:var(--accent)}.paid-ads-funnel .btn-arrow{transition:transform .25s;display:inline-block}.paid-ads-funnel .btn:hover .btn-arrow{transform:translate(3px)}.paid-ads-funnel .nav{z-index:100;border-bottom:1px solid #0000;transition:background .3s,border-color .3s,-webkit-backdrop-filter .3s,backdrop-filter .3s;position:fixed;top:0;left:0;right:0}.paid-ads-funnel .nav.scrolled{-webkit-backdrop-filter:blur(16px);border-bottom-color:var(--hairline);background:#fbfaf7d1}.paid-ads-funnel .nav-inner{justify-content:space-between;align-items:center;height:76px;display:flex}.paid-ads-funnel .logo{font-family:var(--display);letter-spacing:-.02em;color:var(--ink);align-items:baseline;gap:6px;font-size:clamp(1.05rem,.5vw + .95rem,1.375rem);font-weight:500;display:inline-flex}.paid-ads-funnel .logo .dot{background:var(--accent);border-radius:50%;width:7px;height:7px;display:inline-block;transform:translateY(-2px)}.paid-ads-funnel .logo img{display:block}.paid-ads-funnel .logo:has(img){letter-spacing:0;align-items:center;gap:0;font-size:0;line-height:0}.paid-ads-funnel .nav-links{gap:36px;display:flex}.paid-ads-funnel .nav-links a{color:var(--ink-70);font-size:14px;transition:color .2s}.paid-ads-funnel .nav-links a:hover{color:var(--ink)}@media (max-width:860px){.paid-ads-funnel .nav-links{display:none}}.paid-ads-funnel .hero{text-align:center;padding:clamp(112px,18vw + 48px,160px) 0 clamp(72px,10vw + 40px,120px);position:relative;overflow:hidden}.paid-ads-funnel .hero:before{content:"";pointer-events:none;z-index:0;background:radial-gradient(circle,#c543e61a,#0000 60%);border-radius:50%;width:min(1100px,160vw);max-width:100%;height:min(1100px,160vw);position:absolute;top:clamp(36px,8vw,60px);left:50%;transform:translate(-50%)}.paid-ads-funnel .hero-inner{z-index:1;position:relative}.paid-ads-funnel .hero-pill{border:1px solid var(--hairline-strong);color:var(--ink-70);background:#fff;border-radius:999px;align-items:center;gap:10px;margin-bottom:40px;padding:7px 14px;font-size:12px;font-weight:500;display:inline-flex;box-shadow:0 1px #0e0e0e08}.paid-ads-funnel .hero-pill .ping{background:var(--accent);border-radius:50%;width:7px;height:7px;position:relative}.paid-ads-funnel .hero-pill .ping:after{content:"";background:var(--accent);opacity:.4;border-radius:50%;animation:1.6s ease-out infinite ping;position:absolute;inset:-3px}@keyframes ping{0%{opacity:.55;transform:scale(.5)}to{opacity:0;transform:scale(2.4)}}.paid-ads-funnel .hero-pill .sep{background:var(--hairline-strong);width:1px;height:12px}.paid-ads-funnel .hero-pill .accent-text{color:var(--accent-2);font-weight:600}.paid-ads-funnel .hero h1{font-family:var(--display);letter-spacing:-.045em;text-wrap:balance;max-width:min(58rem,100%);margin:0 auto 36px;font-size:clamp(2.25rem,6vw + 1.1rem,5.75rem);font-weight:340;line-height:.92}.paid-ads-funnel .hero h1 .ital{color:var(--accent-muted);padding-right:.05em;font-style:italic;font-weight:320}.paid-ads-funnel .hero h1 .quiet{color:var(--ink-40);font-weight:320}.paid-ads-funnel .hero-sub{color:var(--ink-70);text-wrap:pretty;max-width:min(36rem,100%);margin:0 auto clamp(28px,5vw,44px);padding:0 4px;font-size:clamp(.95rem,.35vw + .88rem,1.2rem);line-height:1.55}.paid-ads-funnel .hero-actions{flex-wrap:wrap;justify-content:center;align-items:center;gap:14px;margin-bottom:clamp(40px,8vw,88px);display:flex}.paid-ads-funnel .hero-stats{border-top:1px solid var(--hairline);border-bottom:1px solid var(--hairline);text-align:left;grid-template-columns:repeat(3,1fr);gap:0;max-width:1080px;margin:0 auto;display:grid}.paid-ads-funnel .hero-stat{border-right:1px solid var(--hairline);padding:36px 32px;position:relative}.paid-ads-funnel .hero-stat:last-child{border-right:0}.paid-ads-funnel .hero-stat .label{font-family:var(--mono);text-transform:uppercase;letter-spacing:.12em;color:var(--ink-55);margin-bottom:18px;font-size:11px}.paid-ads-funnel .hero-stat .value{font-family:var(--display);letter-spacing:-.04em;color:var(--ink);font-size:clamp(2rem,3.5vw + 1rem,4.25rem);font-weight:340;line-height:1}.paid-ads-funnel .hero-stat .value sup{vertical-align:top;color:var(--accent);margin-left:4px;font-size:.42em;font-style:italic;font-weight:320;line-height:1}.paid-ads-funnel .hero-stat .caption{color:var(--ink-55);max-width:min(26ch,100%);margin-top:14px;font-size:clamp(12px,.25vw + 11px,13px);line-height:1.5}@media (max-width:720px){.paid-ads-funnel .hero-stats{grid-template-columns:1fr}.paid-ads-funnel .hero-stat{border-right:0;border-bottom:1px solid var(--hairline);padding:28px clamp(14px,4vw,24px)}.paid-ads-funnel .hero-stat:last-child{border-bottom:0}}.paid-ads-funnel section{position:relative}.paid-ads-funnel .section-pad{padding:clamp(72px,12vw,160px) 0}@media (max-width:720px){.paid-ads-funnel .section-pad{padding:clamp(56px,14vw,96px) 0}}.paid-ads-funnel .section-head{text-align:center;max-width:min(880px,100%);margin-bottom:clamp(48px,10vw,96px);margin-left:auto;margin-right:auto;padding:0 2px}.paid-ads-funnel .eyebrow{font-family:var(--mono);text-transform:uppercase;letter-spacing:.18em;color:var(--ink-55);border:1px solid var(--hairline);background:#fff;border-radius:999px;align-items:center;gap:10px;margin-bottom:28px;padding:6px 12px;font-size:11px;display:inline-flex}.paid-ads-funnel .eyebrow .num{color:var(--accent)}.paid-ads-funnel .section-head h2{font-family:var(--display);letter-spacing:-.04em;text-wrap:balance;max-width:min(18ch,100%);color:var(--ink);margin:0 auto 24px;font-size:clamp(1.875rem,3.25vw + 1rem,3.875rem);font-weight:340;line-height:1.02}.paid-ads-funnel .section-head h2 .ital{color:var(--accent-muted);font-style:italic;font-weight:320}.paid-ads-funnel .section-head .lede{color:var(--ink-70);text-wrap:pretty;max-width:min(40rem,100%);margin:0 auto;padding:0 2px;font-size:clamp(.95rem,.4vw + .85rem,1.0625rem);line-height:1.6}.paid-ads-funnel .problem-grid{border-top:1px solid var(--hairline);border-bottom:1px solid var(--hairline);grid-template-columns:repeat(3,1fr);display:grid}.paid-ads-funnel .problem-card{border-right:1px solid var(--hairline);padding:48px 32px;transition:background .25s}.paid-ads-funnel .problem-card:last-child{border-right:0}.paid-ads-funnel .problem-card:hover{background:var(--bg-soft)}.paid-ads-funnel .problem-card .pnum{font-family:var(--mono);color:var(--accent);text-transform:uppercase;letter-spacing:.14em;align-items:center;gap:10px;margin-bottom:36px;font-size:11px;display:inline-flex}.paid-ads-funnel .problem-card .pnum:before{content:"";background:var(--accent);width:18px;height:1px}.paid-ads-funnel .problem-card h3{font-family:var(--display);letter-spacing:-.025em;color:var(--ink);margin-bottom:18px;font-size:clamp(1.25rem,1.75vw + .95rem,2rem);font-weight:340;line-height:1.06}.paid-ads-funnel .problem-card h3 .ital{color:var(--accent-muted);font-style:italic}.paid-ads-funnel .problem-card p{color:var(--ink-70);font-size:15px;line-height:1.6}.paid-ads-funnel .callout{text-align:center;font-family:var(--display);letter-spacing:-.03em;text-wrap:balance;max-width:min(22ch,100%);color:var(--ink);margin-top:clamp(48px,10vw,96px);margin-left:auto;margin-right:auto;padding:0 8px;font-size:clamp(1.25rem,2.4vw + .85rem,2.5rem);font-weight:340;line-height:1.12}.paid-ads-funnel .callout em{color:var(--accent-muted);font-style:italic}@media (max-width:860px){.paid-ads-funnel .problem-grid{grid-template-columns:1fr}.paid-ads-funnel .problem-card{border-right:0;border-bottom:1px solid var(--hairline);padding:36px 0}.paid-ads-funnel .problem-card:last-child{border-bottom:0}}.paid-ads-funnel .services{background:var(--bg-soft)}.paid-ads-funnel .service-block{grid-template-columns:1fr 1fr;align-items:start;gap:80px;display:grid}.paid-ads-funnel .service-left h3{font-family:var(--display);letter-spacing:-.03em;max-width:min(16ch,100%);color:var(--ink);margin-bottom:28px;font-size:clamp(1.375rem,2.25vw + 1rem,2.75rem);font-weight:340;line-height:1.08}.paid-ads-funnel .service-left h3 .ital{color:var(--accent-muted);font-style:italic}.paid-ads-funnel .service-left p{color:var(--ink-70);max-width:min(44ch,100%);margin-bottom:36px;font-size:clamp(.9375rem,.3vw + .88rem,1rem);line-height:1.65}.paid-ads-funnel .platforms{flex-wrap:wrap;gap:8px;margin-bottom:36px;display:flex}.paid-ads-funnel .platform{border:1px solid var(--hairline-strong);color:var(--ink);background:#fff;border-radius:999px;align-items:center;gap:8px;padding:8px 14px;font-size:13px;display:inline-flex}.paid-ads-funnel .platform .pdot{border-radius:50%;width:6px;height:6px}.paid-ads-funnel .feature-list{gap:0;display:grid}.paid-ads-funnel .feature-list li{border-top:1px solid var(--hairline);grid-template-columns:32px 1fr;align-items:baseline;gap:14px;padding:18px 0;font-size:16px;line-height:1.5;display:grid}.paid-ads-funnel .feature-list li:last-child{border-bottom:1px solid var(--hairline)}.paid-ads-funnel .feature-list .bullet{font-family:var(--mono);color:var(--accent);font-size:11px}.paid-ads-funnel .dash{border:1px solid var(--hairline);background:#fff;border-radius:20px;padding:28px;box-shadow:0 30px 60px -30px #0e0e0e1f}.paid-ads-funnel .dash-head{border-bottom:1px solid var(--hairline);justify-content:space-between;align-items:center;margin-bottom:26px;padding-bottom:22px;display:flex}.paid-ads-funnel .dash-title{font-family:var(--display);letter-spacing:-.02em;color:var(--ink);font-size:clamp(1.125rem,.8vw + .95rem,1.375rem);font-weight:360}.paid-ads-funnel .dash-title-sub{font-family:var(--mono);color:var(--ink-55);text-transform:uppercase;letter-spacing:.1em;margin-top:4px;font-size:11px}.paid-ads-funnel .dash-live{background:var(--accent-tint);font-family:var(--mono);color:var(--accent-2);text-transform:uppercase;letter-spacing:.08em;border-radius:999px;align-items:center;gap:8px;padding:6px 12px;font-size:11px;display:inline-flex}.paid-ads-funnel .dash-live:before{content:"";background:var(--accent);border-radius:50%;width:6px;height:6px;animation:1.4s ease-in-out infinite blink}@keyframes blink{0%,to{opacity:1}50%{opacity:.35}}.paid-ads-funnel .dash-stats{grid-template-columns:repeat(3,1fr);margin-bottom:28px;display:grid}.paid-ads-funnel .dash-stat{border-right:1px solid var(--hairline);padding:4px 24px 4px 0}.paid-ads-funnel .dash-stat:last-child{border-right:0;padding-right:0}.paid-ads-funnel .dash-stat+.dash-stat{padding-left:24px}.paid-ads-funnel .dash-stat-label{font-family:var(--mono);color:var(--ink-55);text-transform:uppercase;letter-spacing:.1em;margin-bottom:12px;font-size:10px}.paid-ads-funnel .dash-stat-val{font-family:var(--display);letter-spacing:-.035em;color:var(--ink);font-size:clamp(1.5rem,2vw + 1rem,2.25rem);font-weight:340;line-height:1}.paid-ads-funnel .dash-stat-val sup{color:var(--accent);vertical-align:super;font-size:14px;font-style:italic}.paid-ads-funnel .dash-stat-delta{font-family:var(--mono);color:var(--accent-2);margin-top:8px;font-size:11px}.paid-ads-funnel .chart-wrap{height:160px;margin-bottom:24px;position:relative}.paid-ads-funnel .chart-wrap svg{width:100%;height:100%;display:block}.paid-ads-funnel .chart-axis{font-family:var(--mono);color:var(--ink-40);justify-content:space-between;margin-top:8px;font-size:10px;display:flex}.paid-ads-funnel .channel-list{gap:12px;display:grid}.paid-ads-funnel .channel-row{grid-template-columns:minmax(52px,70px) 1fr minmax(40px,50px);align-items:center;gap:10px 14px;font-size:clamp(12px,.2vw + 11px,13px);display:grid}@media (max-width:400px){.paid-ads-funnel .channel-row{grid-template-columns:48px 1fr 36px;gap:8px}}.paid-ads-funnel .channel-name{color:var(--ink-70);font-family:var(--mono);text-transform:uppercase;letter-spacing:.05em;font-size:11px}.paid-ads-funnel .channel-bar{background:var(--bg-band);border-radius:2px;height:4px;position:relative;overflow:hidden}.paid-ads-funnel .channel-bar:after{content:"";width:var(--w,60%);background:var(--accent);border-radius:2px;position:absolute;top:0;bottom:0;left:0}.paid-ads-funnel .channel-val{font-family:var(--mono);text-align:right;color:var(--ink);font-size:11px}@media (max-width:960px){.paid-ads-funnel .service-block{grid-template-columns:1fr;gap:48px}.paid-ads-funnel .dash-stats{grid-template-columns:1fr}.paid-ads-funnel .dash-stat{border-right:0;border-bottom:1px solid var(--hairline);padding:16px 0!important}.paid-ads-funnel .dash-stat:last-child{border-bottom:0}}.paid-ads-funnel .steps{border-top:1px solid var(--hairline);gap:0;max-width:1100px;margin:0 auto;display:grid}.paid-ads-funnel .step{border-bottom:1px solid var(--hairline);grid-template-columns:96px 1.4fr 1.6fr .8fr;align-items:baseline;gap:56px;padding:44px 0;transition:padding-left .3s;display:grid}.paid-ads-funnel .step:hover{padding-left:16px}.paid-ads-funnel .step:hover .step-num{color:var(--accent)}.paid-ads-funnel .step-num{font-family:var(--mono);color:var(--ink-40);font-size:14px;transition:color .3s}.paid-ads-funnel .step h4{font-family:var(--display);letter-spacing:-.025em;color:var(--ink);font-size:clamp(1.125rem,1.4vw + .92rem,1.875rem);font-weight:340;line-height:1.06}.paid-ads-funnel .step h4 .ital{color:var(--accent-muted);font-style:italic}.paid-ads-funnel .step-desc{color:var(--ink-70);max-width:min(42ch,100%);font-size:clamp(.9375rem,.25vw + .9rem,1rem);line-height:1.55}.paid-ads-funnel .step-meta{font-family:var(--mono);color:var(--ink-55);text-align:right;font-size:12px}.paid-ads-funnel .step-meta span{color:var(--accent)}@media (max-width:860px){.paid-ads-funnel .step{grid-template-columns:60px 1fr;gap:24px;padding:28px 0}.paid-ads-funnel .step:hover{padding-left:0}.paid-ads-funnel .step-desc,.paid-ads-funnel .step-meta{grid-column:2}.paid-ads-funnel .step-meta{text-align:left;margin-top:4px}}.paid-ads-funnel .results{background:var(--bg-band)}.paid-ads-funnel .results-grid{grid-template-columns:repeat(3,1fr);gap:24px;display:grid}.paid-ads-funnel .result{border:1px solid var(--hairline);background:#fff;border-radius:20px;flex-direction:column;padding:clamp(24px,5vw,36px) clamp(20px,4vw,32px);transition:border-color .25s,transform .25s;display:flex}.paid-ads-funnel .result:hover{border-color:var(--accent);transform:translateY(-3px)}.paid-ads-funnel .result-tag{font-family:var(--mono);color:var(--ink-55);letter-spacing:.12em;text-transform:uppercase;justify-content:space-between;align-items:center;margin-bottom:36px;font-size:11px;display:flex}.paid-ads-funnel .result-tag .tag-num{color:var(--accent)}.paid-ads-funnel .result-stat{font-family:var(--display);letter-spacing:-.05em;color:var(--ink);margin-bottom:8px;font-size:clamp(2.25rem,4vw + 1.25rem,4.75rem);font-weight:320;line-height:.94}.paid-ads-funnel .result-stat .em{color:var(--accent-muted);font-style:italic}.paid-ads-funnel .result-unit{font-family:var(--mono);color:var(--ink-55);text-transform:uppercase;letter-spacing:.1em;margin-bottom:36px;font-size:11px}.paid-ads-funnel .result-quote{font-family:var(--display);color:var(--ink-70);border-top:1px solid var(--hairline);letter-spacing:-.015em;flex:1;margin-bottom:24px;padding-top:24px;font-size:clamp(1rem,.6vw + .92rem,1.3125rem);font-weight:360;line-height:1.35}.paid-ads-funnel .result-attrib{color:var(--ink-55);font-size:13px}.paid-ads-funnel .result-attrib strong{color:var(--ink);font-weight:500}@media (max-width:960px){.paid-ads-funnel .results-grid{grid-template-columns:1fr}}.paid-ads-funnel .faq-list{border-top:1px solid var(--hairline-strong);max-width:920px;margin:0 auto}.paid-ads-funnel .faq-item{border-bottom:1px solid var(--hairline)}.paid-ads-funnel .faq-q{text-align:left;width:100%;font-family:var(--display);letter-spacing:-.02em;color:var(--ink);justify-content:space-between;align-items:center;gap:clamp(12px,3vw,32px);padding:clamp(20px,4vw,32px) 0;font-size:clamp(1.05rem,.8vw + .92rem,1.375rem);font-weight:360;line-height:1.22;transition:color .25s;display:flex}.paid-ads-funnel .faq-q:hover{color:var(--accent-2)}.paid-ads-funnel .faq-icon{border:1px solid var(--hairline-strong);width:36px;height:36px;color:var(--ink);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:16px;transition:transform .35s,background .25s,border-color .25s,color .25s;display:inline-flex}.paid-ads-funnel .faq-item.open .faq-q{color:var(--accent-2)}.paid-ads-funnel .faq-item.open .faq-icon{background:var(--accent);border-color:var(--accent);color:#fff;transform:rotate(45deg)}.paid-ads-funnel .faq-a{max-height:0;transition:max-height .4s;overflow:hidden}.paid-ads-funnel .faq-item.open .faq-a{max-height:min(720px,80vh)}.paid-ads-funnel .faq-a-inner{color:var(--ink-70);max-width:min(40rem,100%);padding:0 0 32px;font-size:clamp(.9375rem,.35vw + .88rem,1rem);line-height:1.65}.paid-ads-funnel .final{text-align:center;border-top:1px solid var(--hairline);background:var(--bg);padding:clamp(96px,18vw,180px) 0 clamp(80px,14vw,160px);position:relative}.paid-ads-funnel .final:before{content:"";pointer-events:none;background:radial-gradient(60% 80% at 50% 100%,#c543e61f,#0000 60%);position:absolute;inset:0}.paid-ads-funnel .final-inner{position:relative}.paid-ads-funnel .final h2{font-family:var(--display);letter-spacing:-.045em;text-wrap:balance;max-width:min(40rem,100%);color:var(--ink);margin:0 auto 40px;padding:0 8px;font-size:clamp(2rem,4.25vw + 1rem,4.75rem);font-weight:340;line-height:.96}.paid-ads-funnel .final h2 .ital{color:var(--accent-muted);font-style:italic;font-weight:320}.paid-ads-funnel .final p{color:var(--ink-70);max-width:min(36rem,100%);margin:0 auto 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ping;position:absolute;inset:-3px}.paid-ads-funnel .sticky-cta .pill-btn{background:var(--accent);color:#fff;border-radius:999px;align-items:center;gap:8px;padding:10px 18px;font-size:13px;font-weight:500;transition:background .25s,transform .2s;display:inline-flex}.paid-ads-funnel .sticky-cta .pill-btn:hover{color:var(--accent-2);background:#fff}@media (max-width:600px){.paid-ads-funnel .sticky-cta{left:16px;right:16px;transform:translateY(120%)}.paid-ads-funnel .sticky-cta.visible{transform:translateY(0)}.paid-ads-funnel .sticky-cta .label{display:none}}.paid-ads-funnel .mid-cta{background:var(--ink);color:#fff;border-radius:clamp(18px,4vw,28px);grid-template-columns:1.4fr 1fr;align-items:center;gap:48px;margin:clamp(64px,12vw,120px) 0 0;padding:clamp(36px,7vw,64px) clamp(24px,5vw,56px);display:grid;position:relative;overflow:hidden}.paid-ads-funnel .mid-cta:before{content:"";pointer-events:none;background:radial-gradient(circle,#c543e68c,#0000 60%);border-radius:50%;width:480px;height:480px;position:absolute;top:-120px;right:-120px}.paid-ads-funnel .mid-cta-text{position:relative}.paid-ads-funnel .mid-cta-eyebrow{font-family:var(--mono);text-transform:uppercase;letter-spacing:.18em;color:#fff9;align-items:center;gap:10px;margin-bottom:22px;font-size:11px;display:inline-flex}.paid-ads-funnel .mid-cta-eyebrow:before{content:"";background:var(--accent);width:18px;height:1px}.paid-ads-funnel .mid-cta h3{font-family:var(--display);letter-spacing:-.03em;color:#fff;max-width:min(20ch,100%);font-size:clamp(1.375rem,2.25vw + 1rem,2.5rem);font-weight:340;line-height:1.06}.paid-ads-funnel .mid-cta h3 .ital{color:var(--accent);font-style:italic}.paid-ads-funnel .mid-cta-actions{flex-direction:column;align-items:flex-start;gap:14px;display:flex;position:relative}.paid-ads-funnel .mid-cta .btn{background:var(--accent);color:#fff}.paid-ads-funnel .mid-cta .btn:hover{color:var(--accent-2);background:#fff}.paid-ads-funnel .mid-cta-trust{font-family:var(--mono);color:#ffffff8c;text-transform:uppercase;letter-spacing:.12em;flex-wrap:wrap;gap:14px;font-size:11px;display:flex}.paid-ads-funnel .mid-cta-trust span:before{content:"✓";color:var(--accent);margin-right:6px}@media (max-width:860px){.paid-ads-funnel .mid-cta{grid-template-columns:1fr;gap:32px;padding:48px 32px}.paid-ads-funnel .mid-cta-actions{align-items:stretch}.paid-ads-funnel .mid-cta .btn{justify-content:center;width:100%}}.paid-ads-funnel .reveal{opacity:0;transition:opacity .8s,transform .8s;transform:translateY(20px)}.paid-ads-funnel .reveal.in{opacity:1;transform:none}@media (max-width:860px){.paid-ads-funnel .nav-inner{flex-wrap:wrap;align-items:center;gap:12px 16px;height:auto;min-height:64px;padding-top:8px;padding-bottom:8px}}@media (max-width:480px){.paid-ads-funnel .container{padding-left:clamp(14px,4vw,20px);padding-right:clamp(14px,4vw,20px)}.paid-ads-funnel .hero h1{letter-spacing:-.04em;line-height:.98}.paid-ads-funnel .hero-actions{flex-direction:column;width:100%;max-width:22rem;margin-left:auto;margin-right:auto}.paid-ads-funnel .hero-actions .btn{justify-content:center;width:100%}}.paid-ads-funnel .nav .nav-cta-pulse.btn{text-align:center;flex-shrink:1;min-width:0}@media (max-width:600px){.paid-ads-funnel .nav .nav-cta-pulse.btn .btn-arrow{display:none}.paid-ads-funnel .nav-inner .btn-primary.nav-cta-pulse{flex:100%;justify-content:center;width:100%;padding-left:16px;padding-right:16px}.paid-ads-funnel .nav-inner{flex-flow:wrap}.paid-ads-funnel .nav-inner .logo{flex:auto}}